Summer finally ‘giving up the ghost’ is bittersweet, but as you read this, we are working hard getting everything put together for our annual client appreciation/anniversary celebration, SHOCKTOBERFEST! We hope you can join us, and help us support a great organization, The Mentoring Network too.
As we celebrate another year in business, we would like to share a few highlights from over the summer. It’s hard to capture it all, but here are some of my favorites.
Sometimes, the incredible work we do at Peppershock allows us to travel to some pretty amazing locations!
Recently, we were able to travel to sunny California to work on a documentary that we are producing, and because of that, we were able to make Disneyland happen! There’ve been so many canceled trips and events in the last two years, being able to spend time together as a family was so precious. As you can see, they are growing into young men, and so I cherish every moment because before you know it they will be all grown up and out of the house! We also got to visit the beach and soak up all the sunshine we could stand in preparation for another Idaho winter.
One of the things that really triggers the beginning of the next season to come is Homecoming, and I’ll tell you, watching my (not so) little oldest son get all dressed up and ready to go to homecoming, date and all is something that I always dreamed of as a mom but the pride and wistfulness I felt were more than I ever could have imagined.
And yes, he really is that much taller than all of us now!
How did Homecoming treat you and yours?
I also got to attend some events and fundraisers that are near and dear to my heart! Every year I have been able to attend the Jayden Deluca Foundation fundraiser gala in one way or another, and this year didn’t disappoint. Business and Birdies gave me the opportunity to level up my golf game, and I hope you didn’t miss the opportunity to support the Idaho Shakespeare Festival either! It’s amazing how resilient and generous our business community is, and I am proud to be a part of it all.
A lot of things may be cooling down in a lot of ways, but in more ways, they are just starting to heat up! There’s a list of a bunch of my favorite things that are coming up soon, so read on to make sure you can enjoy them with me too!
Client of the Month
Nampa Fire District
Peppershock’s featured client of the month is the Nampa Fire District. We value our community and are glad to help our local fire district with their marketing efforts. Peppershock Media has helped the Nampa Fire Department as they transition to The Nampa Fire District in order to better serve the Nampa community with faster response times, and allow for long-term planning.
Friday, October 29, 2021
5 PM-8 PM at the Peppershock Office
Dear most awesome clients and business community: You’re invited to help celebrate the 18th anniversary of Peppershock Media! For our anniversary every year in October, we hold this crazy fun client appreciation, business after-hours, multi-chamber, open house, party event we call Shocktoberfest! Costumes are encouraged!
Post-Production World Conference
October 8-13, 2021
Join Rhea Allen, Peppershock Media President & CEO, as she has been invited by the National Association of Broadcasters to facilitate, speak & share at the Post Production World Conference, powered by the NAB show.
The Marketing Expedition Webinar
October 14, 2021, 12:00 PM MST
During this month’s webinar learn how to become a podcaster with Rhea Allen from The Marketing Expedition Podcast!
The Marketing Expedition Virtual Meetup
October 15, 2021, 10:00 AM MST
What is THE Marketing Expedition Virtual Meetup?
A place to cultivate authentic business relationships that provide a space for mentorship, marketing ideation, shared resources, and connections needed to support and develop your brand and bottom line!
Marketing Expedition Podcast
Curt Cuscino is also the Co-Founder & CEO of GoodFetch, a finTech comparison-shopping platform for consumers that enables consumers to shop, compare from 20+ major carriers, and buy insurance in under 10 minutes from wherever they are, whenever they want. The platform also added personal loan comparison-shopping in 2020 as its next step towards simplifying the financial aspects of the modern digital human so they get back to living and waste far less time in this arena. Curt is also the Founder and CEO of HypeLife Brands, a progressive brand development + marketing agency helping B2C lifestyle startups & consumer-focused brands powerfully engage the Millennial generation. The agency is now headquartered in Southern California, in coastal downtown Oceanside. HypeLife Brands specializes in building, launching, and growing B2C/DTC lifestyle brands and startups, finely tuned for the ever-elusive Millennial generation.
Jeff Coyle is a data-driven search engine marketing executive with more than 20 years of experience in the search industry managing products and website networks. Jeff is the Co-founder and Chief Product Officer for MarketMuse, where he is focused on helping content marketers, search engine marketers, agencies, and e-commerce managers build topical authority, improve content quality and turn semantic research into actionable insights. Before joining as Co-founder at MarketMuse, Jeff owned and operated his own inbound marketing consultancy and managed the Traffic, Search, and Engagement team for TechTarget, a leader in B2B technology publishing and lead generation.
Mickie Kennedy founded eReleases 22+ years ago to help small businesses, authors, and startups increase their visibility and credibility through press release marketing. He lives in the Baltimore area.
Meet Our Newest Crew Member
Zach | Marketing Intern
Zach is currently a student enrolled in the College of Business and Economics at Boise State University looking to graduate with a Bachelor’s degree in Marketing in the Fall of 2022. From as early as he can remember, Zach has always had a fascination with the world of business, especially related to marketing. From helping to promote his dad’s homemade barbecue sauce at local farmer’s markets as a kid, to now generating and executing marketing campaigns of his own, he is determined to become a master of the marketing world with this internship at Peppershock Media.
Have You Heard About Our Marketing Programs?
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Marketing Jump Start
You are a small to mid-size business. You may have some marketing help in-house but it isn’t enough. You need more than brand awareness, you are focused on conversions. This program is designed for businesses that have big ideas but need additional resources to meet the demands of your growing business.
You are a mid-sized business. You have a marketing staff but don’t have the man power to do all that you want. You are looking to partner with an ad agency. The Marketing Catapult Program is a robust and dynamic option for the established organization that needs to invest more in marketing and media to catapult to the next level! We become your marketing partner. This program is similar to the Jump Start program, but includes a more robust media buying strategy and plan.
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