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President’s Letter October 2021

By October 8, 2021October 11th, 2021blog

This is Shocking!

What’s Shocking? I am glad you asked.


A message from Rhea Allen

Summer finally ‘giving up the ghost’ is bittersweet, but as you read this, we are working hard getting everything put together for our annual client appreciation/anniversary celebration, SHOCKTOBERFEST! We hope you can join us, and help us support a great organization, The Mentoring Network too. 

As we celebrate another year in business, we would like to share a few highlights from over the summer. It’s hard to capture it all, but here are some of my favorites. 

Sometimes, the incredible work we do at Peppershock allows us to travel to some pretty amazing locations! 

Recently, we were able to travel to sunny California to work on a documentary that we are producing, and because of that, we were able to make Disneyland happen! There’ve been so many canceled trips and events in the last two years, being able to spend time together as a family was so precious.  As you can see, they are growing into young men, and so I cherish every moment because before you know it they will be all grown up and out of the house! We also got to visit the beach and soak up all the sunshine we could stand in preparation for another Idaho winter.

One of the things that really triggers the beginning of the next season to come is Homecoming, and I’ll tell you, watching my (not so) little oldest son get all dressed up and ready to go to homecoming, date and all is something that I always dreamed of as a mom but the pride and wistfulness I felt were more than I ever could have imagined.

And yes, he really is that much taller than all of us now! 

How did Homecoming treat you and yours?

I also got to attend some events and fundraisers that are near and dear to my heart! Every year I have been able to attend the Jayden Deluca Foundation fundraiser gala in one way or another, and this year didn’t disappoint. Business and Birdies gave me the opportunity to level up my golf game, and I hope you didn’t miss the opportunity to support the Idaho Shakespeare Festival either! It’s amazing how resilient and generous our business community is, and I am proud to be a part of it all. 

A lot of things may be cooling down in a lot of ways, but in more ways, they are just starting to heat up! There’s a list of a bunch of my favorite things that are coming up soon, so read on to make sure you can enjoy them with me too!

Client of the Month

Nampa Fire District

Peppershock’s featured client of the month is the Nampa Fire District. We value our community and are glad to help our local fire district with their marketing efforts. Peppershock Media has helped the Nampa Fire Department as they transition to The Nampa Fire District in order to better serve the Nampa community with faster response times, and allow for long-term planning.

Learn More

Upcoming Events


Open House:
Friday, October 29, 2021
5 PM-8 PM at the Peppershock Office

Dear most awesome clients and business community: You’re invited to help celebrate the 18th anniversary of Peppershock Media! For our anniversary every year in October, we hold this crazy fun client appreciation, business after-hours, multi-chamber, open house, party event we call Shocktoberfest! Costumes are encouraged!

RSVP Today

Post-Production World Conference

October 8-13, 2021

Join Rhea Allen, Peppershock Media President & CEO, as she has been invited by the National Association of Broadcasters to facilitate, speak & share at the Post Production World Conference, powered by the NAB show.

View Program

The Marketing Expedition Webinar

October 14, 2021, 12:00 PM MST

During this month’s webinar learn how to become a podcaster with Rhea Allen from The Marketing Expedition Podcast!

Join Webinar

The Marketing Expedition Virtual Meetup

October 15, 2021, 10:00 AM MST

What is THE Marketing Expedition Virtual Meetup?
A place to cultivate authentic business relationships that provide a space for mentorship, marketing ideation, shared resources, and connections needed to support and develop your brand and bottom line!


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Marketing Launch

This program is designed for a small business looking to grow its social brand. Your image and reputation depend on a well-constructed messaging system. Get started and discover how Peppershock can tell your story! Trust our expertise to launch your business to success.

Jump Start

Marketing Jump Start

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You are a mid-sized business. You have a marketing staff but don’t have the man power to do all that you want. You are looking to partner with an ad agency. The Marketing Catapult Program is a robust and dynamic option for the established organization that needs to invest more in marketing and media to catapult to the next level! We become your marketing partner.  This program is similar to the Jump Start program, but includes a more robust media buying strategy and plan.

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Since Peppershock’s inception, in 2003, Rhea Allen has managed and expanded Peppershock and has gained local notoriety in her persistent passion for causes. She is involved with the communities of Idaho and surrounding areas and has a vast working knowledge of how to generate awareness for a number of brands and causes. She is extremely diligent in obtaining effective media campaign results by planning and crafting relevant and compelling messaging for the target audience. Rhea oversees the development of all Peppershock projects, from project conception through distribution and follow-up. Read more about Rhea Allen.

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