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President’s Letter November 2021

By November 8, 2021November 10th, 2021blog

This is Shocking!

What’s Shocking? I am glad you asked.


A message from Rhea Allen

Doesn’t it feel like it was just yesterday? 

I feel like we blinked, and suddenly the leaves were gone, and the heat came on! 

November is that warm, pumpkin-colored, and pumpkin-flavored zone in between the fun of Halloween, the warmth and gratitude of Thanksgiving, and the giving season that it brings. I know that “gratitude” is having a moment right now, and counting your blessings can seem trite, but I wanted to share some things that I am grateful for not only as a business owner, but as a mom, and a member of this incredible community!

Shocktoberfest 2021 is a wrap!

Being able to celebrate 18 years of being in business right here in the Treasure Valley, and 12 years of hosting Shocktoberfest is a combination of all the fun, frights and treats we’ve enjoyed, and this year was no exception! 

Our annual client appreciation shin-dig didn’t disappoint, and here is a gallery of all the fun for you to enjoy! We are so blessed to have the friendship and support of not only our clients, but vendors, friends, community members, and more! 

We had to pivot again for the Post Production World Conference, as the uncertainty of this pandemic continues to change what we think we can or should expect from day to day, minute to minute! The conference went virtual, and this is what I am grateful for: the fact that we have this amazing network of innovators and game-changers that aren’t afraid to take advantage of all the awesome ways technology allows us to grow, share, connect, and inspire each other! 

Football is life, and you know in our household when the calendar flips to fall, it’s on! I am grateful I have these healthy, active, sharp-minded men running around in my house, and that they get to call me, ‘mom!’

I’m grateful that even though our doggo Dash had a run-in with a vehicle, he’s back up and running (but hopefully not away). 

I’m grateful for the new clients that we have been able to discover, get to know, and watch grow! Our business community is thriving, and it’s so gratifying to watch their dreams and goals come to life under the guiding minds and eyes of our amazing Peppershock team! The strategy, the video production, the graphics, the content, and finished products are so good, thanks for letting us serve you! 

And finally? I’m grateful for all the things that are to come. Family, food, friends, and brighter and brighter light at the end of the table, with plenty of turkey and pumpkin pie for everyone!

Client of the Month

Ballet Idaho

We are proud to work in partnership with Ballet, Idaho to promote The beloved holiday classic, The Nutcracker, returning to the Morrison Center, starting November 26, through December 5, 2021. Order your tickets to The Nutcracker today!
Learn More

Upcoming Events

The Marketing Expedition Webinar

November 11, 2021, 12:00 PM MST

Monthly topic: How to Grow Your Business on Budget!

Looking to grow your brand on a budget and build a better bottom line? Then join us on November 11th for How to Grow Your Business on Budget!

Watch Webinar

The Marketing Expedition Virtual Meetup

November 19, 2021, 10:00 AM MST

Come cultivate authentic business relationships that provide a space for mentorship, marketing ideation, shared resources, and connections needed to support and develop your brand and bottom line!


New Marketing Trends for the New Year

Wed, January 19, 2022
8:00 AM – 11:45 AM MST
At The Galaxy Event Center

How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Wednesday, January 19th, 2022 for our annual interactive workshop, New Marketing Trends for the New Year!

RSVP Today

Marketing Expedition Podcast

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Tyler Kem is the co-founder of Strike R&D Tax Advisory, a firm specializing in Federal and State Research and Development “R&D” Tax Credits for emerging industries such as Software, Blockchain, Emerging Technologies, Hemp, Artificial Intelligence, Virtual/Augmented Reality. FinTech, Engineering/Architecture, Manufacturing, Pharmaceuticals, and Biotech.

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Nathan Gwilliam is a serial entrepreneur who created and sold 3 digital ventures. He is the host of the Monetization Nation blog, podcast, and YouTube channel. He also created and ran and is a TEDx speaker.

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This week’s episode highlights Marty York, known for his acting throughout the world, starring in movies and tv shows such as The SandlotBoy Meets World, and various other commercials for popular brands. Throughout this podcast, Marty and Rhea go back in time to talk about Marty’s upbringing in the acting world and what it took to get by as a young actor in California. They also talk about some upcoming projects and ventures that Marty is currently involved in.

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Grow Your Business on a Budget Cover

For any business that’s just starting out, or maybe a smaller business who’s been around for a while but still needs to watch their budget, marketing can seem daunting! When every penny counts, you may not feel like you even have a shoestring to budget with, let alone enough to really make a difference, but there are many things you can do to maximize your time and your marketing budget, simultaneously!

For starters, what exactly is a shoestring budget? According to legends (or Google, whichever sounds more intriguing to you) the phrase shoestring budget is English and harkens to a time when prisoners used to dangle their shoes out the window by their shoestrings, in hopes that passersby would drop some money inside.

Now if that sounds like about the amount of money you currently have earmarked for your marketing budget, you’re in luck, because we are going to show you how to create awareness, increase sales, build your brand or promote an event, on a shoestring budget!

For starters, everyone has the same three things to work with when it comes to marketing, advertising, branding, or promoting and event.







Now if you’re reading this, it’s safe to say that you might have more talent than time, and a lot more of both than treasure, so how can we leverage what you do have, and make an impact?

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Since Peppershock’s inception, in 2003, Rhea Allen has managed and expanded Peppershock and has gained local notoriety in her persistent passion for causes. She is involved with the communities of Idaho and surrounding areas and has a vast working knowledge of how to generate awareness for a number of brands and causes. She is extremely diligent in obtaining effective media campaign results by planning and crafting relevant and compelling messaging for the target audience. Rhea oversees the development of all Peppershock projects, from project conception through distribution and follow-up. Read more about Rhea Allen.

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