Josh Greene is the CEO for The Mather Group, a digital agency that solves marketing challenges for companies of all sizes. With over twenty years of experience creating and implementing digital strategies, Greene empowers top brands and individuals to shape their online presence to support their bottom line. He has worked with some of the largest Fortune 1000 companies, five of the largest nonprofits in the U.S., popular media channels, the third-largest network provider in the U.S., two of the largest manufacturing companies in the U.S., and many software companies. He is a frequent speaker at conferences and industry events, including the Public Relations Society of America (PRSA), the AAF, ad: tech, SES, PR Summit, and Channel Advisor’s Catalyst conference. Before The Mather Group, Greene managed online and DRTV programs for industry leaders such as Discovery Channel, Time Warner Cable, 1-800-PACK-RAT, and Zippy Shell.
- 0:00 – 1:00 Josh’s bio
- 1:00 – 1:45 Peppershock offer https://www.peppershock.com/product/strike-tax-advisory/
- 1:45 – 7:57 Marketing essentials
- 7:57 – 8:25 Welcome to Peppershock Media’s Marketing Expedition podcast
- 8:25 – 8:35 Welcome Josh
- 8:35 – 9:23 Josh’s background
- 9:23 – 10:04 Evolution of the Mather Group
- 10:04 – 11:45 Utilizing Wikipedia
- 11:45 – 14:37 Josh’s focus
- 14:37 – 19:50 Voice search optimization
- 19:50 – 24:45 Josh’s marketing tactics
- 24:45 – 25:55 Josh’s inspirations
- 25:55 – 28:27 Biggest surprises in Josh’s business
- 28:27 – 30:30 What Josh wishes he knew when starting
- 30:30 – 32:18 Advice from Josh
- 32:18 – 34:45 Marketing trends for 2022
- 34:45 – 35:40 Josh’s biggest accomplishments
- 35:40 – 36:18 What’s behind the name Mather Group
- 36:18 – 36:40 How to connect with Josh https://www.themathergroup.com/
- 36:40 – 37:20 Thanks for listening
- 37:20 – 37:50 Join https://themarketingexpedition.com today!
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