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President’s Letter January 2022

By January 7, 2022blog, Monthly Newsletter

Bold Moves or Big Plans? Your January 2022 Plans can be both!

A message from Rhea Allen

While for many the new year comes as a great relief, and for some it might feel bittersweet, the old is out and the new is here, whether we are all ready for it or not.

 As I write this, I am looking forward to the day where I no longer need to even mention COVID, but at the moment it’s still changing our plans and making us scratch our heads. As a matter of fact, our company Christmas party was another casualty of 2021 (out of an abundance of caution). This disappointed us all, but we’ve gotten really, really good at rescheduling and adapting to the ever-changing climate. 

But despite the adaptations and pivoting and canceling and rescheduling, I was still extraordinarily blessed this Holiday season! Besides all the precious time I got to spend with my boys, Drew, and our family and friends, we got invited to the famous Idaho Potato Bowl at BSU, and finished out another amazing semester with my marketing students, got to attend some amazing holiday parties, fundraisers, events, and bazaars, plus a dozen other things I could mention. As a COMMUNITY, we are resilient, resourceful, and generous, and boy did it show off this year! 

Professionally, we were also able to finish 2021 strong, and that’s why I want to chat a little bit about what the new year is all about; bold moves and big plans! 

Maybe your new year’s resolution is to stay the course. Maybe your big plans for this year are more personal than professional, or vice versa! One thing is for sure, with so much is still touch and go depending on what we need to do to keep ourselves and our community safe, staying the course COULD be the bold move, and the big change you’re making! 

I’m excited about several things that are happening for me both personally and professionally this year and in the next few months, so won’t you join me in staying the course, and making those bold changes (no matter how big or small they may be)?

Upcoming Events

New Marketing Trends for the New Year

Wed, January 19, 2022
8:00 AM – 11:45 AM MST
At The Silverstone Amenity Center

Early bird pricing is available! Enter for a chance to win an iPad or Oculus Pro!

How do you know if your business is keeping up with all the tools, tips, and trends that will keep your marketing on the cutting edge? Join us Wednesday, January 19th, 2022 for our annual interactive workshop, New Marketing Trends for the New Year!

Join Us

The Marketing Expedition
Weekly Clubhouse

Every Wednesday 10 AM MST

Join Rhea every Wednesday for Clubhouse. Rhea Allen, marketing expert, and successful entrepreneur, on the newest social, networking, giveback app taking the world by storm!

Next Clubhouse

2nd Thursday Marketing Expedition Webinar

Every 2nd Thursday | 12 PM MST

Join us on January 13th for our next webinar, Work Hard! Play Hard! Teams that play together stay together!

Join Webinar

Client of the Month

Central District Health

We are proud to work in partnership with Central District Health on the My Path to Quit campaign. The campaign is designed to help people on their path to quitting tobacco. Peppershock has created billboards, postcards, a website, and more for this campaign. To learn more about Tobacco Cessation, visit the link below.
View Website

Marketing Expedition Podcast

View Recent Episodes

Tracey Mooney is the Director of Relationship Development and Brand Ambassador for Paul Davis Restoration. They provide mitigation and restoration services for families and businesses, and so much more. Paul Davis Restoration provides extraordinary care while serving people in their time of need.

View Episode

This week we have a very special treat. Rhea’s youngest son, Kaden Allen, is on the show to talk about commercials on Tik-Tok, what catches his attention and advertising through the eyes of an 8th grader!

View Episode

Daniel Hodges, JD, is an activist dedicated to assisting others with disabilities and chronic illnesses reach their full potential. While in law school, Daniel founded Peaces of Me Foundation; a nonprofit that promotes universal access and inclusion. Daniel’s perspective has been shaped by his experience as a blind man with chronic pain and other conditions. He has spent a lifetime surpassing the low expectations placed before him, and his personal calling is to help others do the same.

View Episode

Have You Heard About Our Marketing Programs?


Marketing Launch

This program is designed for a small business looking to grow its social brand. Your image and reputation depend on a well-constructed messaging system. Get started and discover how Peppershock can tell your story! Trust our expertise to launch your business to success.

Jump Start

Marketing Jump Start

You are a small to mid-size business. You may have some marketing help in-house but it isn’t enough. You need more than brand awareness, you are focused on conversions. This program is designed for businesses that have big ideas but need additional resources to meet the demands of your growing business.


Marketing Catapult

You are a mid-sized business. You have a marketing staff but don’t have the man power to do all that you want. You are looking to partner with an ad agency. The Marketing Catapult Program is a robust and dynamic option for the established organization that needs to invest more in marketing and media to catapult to the next level! We become your marketing partner.  This program is similar to the Jump Start program, but includes a more robust media buying strategy and plan.

Find a program for you.

See Programs

Since Peppershock’s inception, in 2003, Rhea Allen has managed and expanded Peppershock and has gained local notoriety in her persistent passion for causes. She is involved with the communities of Idaho and surrounding areas and has a vast working knowledge of how to generate awareness for a number of brands and causes. She is extremely diligent in obtaining effective media campaign results by planning and crafting relevant and compelling messaging for the target audience. Rhea oversees the development of all Peppershock projects, from project conception through distribution and follow-up. Read more about Rhea Allen.

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