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Building a Software-Based Business with Bryan Clayton | Episode 119

Bryan Clayton is CEO and co-founder of GreenPal an online marketplace that connects homeowners with local lawn care professionals. GreenPal has been called the “Uber for lawn care” by Entrepreneur magazine and has over 200,000 active users completing thousands of transactions per day. Before starting GreenPal Bryan Clayton founded Peachtree Inc. one of the largest landscaping companies in the state of Tennessee growing it to over $10 million a year in annual revenue before it was acquired by Lusa holdings in 2013. Bryan‘s interest and expertise are related to entrepreneurialism, small business growth, marketing, and bootstrapping businesses from zero revenue to profitability and exit.

Podcast notes:

      • 00:00 – 00:54 Bryan’s Bio
      • 00:55 – 01:46 https://www.peppershock.com/product/strike-tax-advisory/
      • 01:47 – 04:37 Marketing Essentials Moment: All in one CRM Software
      • 04:38 – 05: 08 Welcome to Peppershock Media’s Marketing Expedition Podcast
      • 05:09 – 07:11 Bryan, welcome to the show!
      • 07:12 – 09:57 Validating service providers for Green Pal
      • 09:58 – 13:02 Pricing model from the platform
      • 13:03 – 17:59 Bryan shares his marketing strategies
      • 18:00 – 19:45 “People don’t want to be sold to, they want to be communicated with.” – Bryan Clayton
      • 19:46 – 21:17 Being a generalist
      • 21:18 – 22:54 Bryan got his start as a teenager in entrepreneurship
      • 22:55 – 27:07 Resources to keep on top
      • 27:08 – 28:30 Realizing his target market
      • 28:31 – 31:52 All about Green Pal an ‘Uber for lawn-care’ technology platform
      • 31:53 – 34:00 Advice on starting a software-based business
      • 34:01 – 35:27 Being a software developer
      • 35:28 – 37:02 Bryan’s key to success
      • 37:03 – 37:25 How to reach Bryan
      • 37:26 – 37:54 Bryan, Thank you so much! Enjoy the journey!
      • 37:55 – 38:40 Join https://themarketingexpedition.com today!

Strike Tax Advisory is helping small and large businesses reinvest this assistance back in their business to continue growing. Visit Striketax.com to learn more today.

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Brian Staudinger

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