28 days to make it count!
A message from Rhea Allen
February is the shortest month of the year, even when it’s really stretching its legs with leap day, but sometimes it can feel like the LONGEST month ever.
But this is the way that I look at it: we’ve got 28 days to make it count!
28 days to dust off and reboot those January things that didn’t quite materialize, and really give them the legs they need to run, or the wings they need to fly!
So how can you take this super short month, and make it long on returns?
Time-sensitive goals really are some of my favorites, because setting a due date holds you and everyone else on your team accountable. So the goals I am setting for this month aren’t going to leave me any wiggle room or time for excuses.
What didn’t work last month? Take those lessons, retool, revamp, and be prepared to watch your efforts reap rewards with the knowledge you can now apply!
How can what you do now, set you up for success in the months to come? Your goals don’t have to be just February specific, they can be steps, building blocks, or small pieces of that super big, audacious thing you are trying to create!
We’ve got the tools, we’ve got the talent, we’ve got the knowledge, but what if you feel like you aren’t quite sure what to task yourself with to make these 28 days count?
Last month we held our most popular event of the year, New Marketing Trends for the New Year, and despite all the different versions of yuck and scary going around, we were so pleased to have so many in attendance! With that being said, we’re really proud of how much better we have gotten at hybrid events over the past two years, and I know many of you will be applying all the great things we learned in the coming months.
Pretty much without a hitch, and this NEVER happens! I’d like to thank our cast of amazing presenters for sharing their talent, experience, knowledge, and humor, so make sure you check them out if you haven’t already!
We hope to see even more of your smiling faces in person and online next year, for Peppershock’s favorite event!
We’re really all in this together this time, with absences at school, work, in our homes, and beyond, but so many good things are happening, and some things that have never happened before!
So what’s new this month, and how can you join in on the fun and learning this month?
See our list below!
Did you miss New Marketing Trends for the New Year?
Watch the 2022 workshop replay!
Already a member? Log in to watch.
Or sign up for The Marketing Expedition and get your first month free, plus access to all 6 presentations from New Marketing Trends for the New Year. By signing up for The Marketing Expedition, you’ll get access to marketing insights, ideas, and inspiration to help build your brand and your bottom line.
2nd Thursday Webinar
February 10, 2022, at 12 PM MST
Join Rhea Allen and industry experts for the every 2nd Thursday Marketing Expedition Webinar! Be sure to register, grab your lunch and laptop, and watch every 2nd Thursday for relevant marketing tips, tactics, trends, and technologies to help YOU build your brand and bottom line! New topics each month! Join us on February 10th for our next webinar, Get Noticed on Google: How to Maximize Your SEO.
Client of the Month
Southern Utah University
Marketing Expedition Podcast
Rich Kagan is the Founder and President of Last Minute Media Deals, an agency that connects large and small businesses with huge ad spots on podcasts, radio, and TV. When these spots need to be filled, shows would rather sell them at a tremendous discount than not at all. Through Last Minute Media deals, they sell these placements for up to 80% off.
Lisa Condon is the owner of Lisa Condon Enterprises, a company that sparks inspiration, innovation, and collaboration through gratitude. Lisa uses a combination of theory and practices from the Project Management Institute, Six Sigma, SCRUM, EQi, and Appreciative Inquiry. Lisa is a certified Six Sigma Black Belt, SCRUM Master, Certified Scrum Product Owner, and PMP. By combining her love of creativity and her passion for process, she is the founder and creator of GRATITUDE, a proprietary program designed to spark change. She is the author of the soon-to-be-released book, “Sparking Your Business, 9 Steps of Gratitude” Lisa has won awards in Public Relations, Event Development, and Business Solutions throughout the country.
Nick Aldinger is the CEO of IBL Events, one of Idaho’s largest producers of tradeshows, conferences, and virtual events. Nick’s passion for helping individuals and companies grow is what fuels his passion. Over the past 20 years, Nick has had the privilege of being involved in multiple startups, working for the government, being an adjunct professor for Boise State University, and working for a Fortune 500 company Micron Technology. Nick is a results-oriented, decisive leader with proven success in new market identification, tactical & strategic planning, and leading diverse cross-functional teams. Nick was born and raised in Idaho and considers Idaho one of the greatest places to live. He even convinced his wife, who is from Alabama, that the Northwest will always be home. Nick received his undergraduate degree in Business Information Systems from the University of Montana and his MBA from Northwest Nazarene University. In his spare time, Nick enjoys spending his time with his wife and two sons while occasionally getting in a round of golf.