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President’s Letter April 2022

By April 6, 2022blog

It’s a great time to rise!

A message from Rhea Allen

With the coming of a new month and new season there are just a few things that are on my mind:

Rising. Renewal. Growth.

As everything around us begins to shake off the malaise of yesterday, why can’t we too? 

Everything has its season, celebrated with bright colors, and brings things to fruition that never existed before. And so can we. 

The last month gave me so much inspiration and things to look forward to, including the opportunity to use all those gift cards, tickets, and unused passes that our family has been storing up since at LEAST spring of 2020. Exploring local treasures like the Boise Art Museum and visiting some fantastic businesses in our community that I otherwise might have overlooked was the perfect way to hop into this new phase of the new normal, and that includes my birthday! 

I was blessed to be able to celebrate my birthday this year in beautiful McCall, Idaho, and this is one of those quirky little things about living in the Treasure Valley; you can be wearing a T-shirt and shorts in the valley and then popping a parka back on just a short drive later!

Events are springing up too, and I am relishing the opportunity to reconnect, see those treasured faces, face to face, and HUG! Oh have I missed hugging people. How about you?

I’m already feeling the power of spring inside me, because April is for rising, renewing, and growing. 

Take your inspiration from nature: no matter how long the winter, there is always a glorious spring. 

Here’s how you can rise, renew and grow with us!

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2nd Thursday Webinar

April 14th, 2022 12 PM MST

Monthly Topic: WordPress 101: Building a Website That Works

This month, Rhea will be discussing how to utilize WordPress to build a website that works for you and your brand.

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Project of the Month

Ballet Idaho’s Nutcracker 2021

Peppershock Media was asked by Ballet Idaho to produce this year’s marketing materials for the enchanting performance of The Nutcracker. We created a poster, social media posts, Facebook Ads, web banners, and much more showcasing the imagery from previous performances. Learn more about this project by clicking the link below!

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Marketing Expedition Podcast

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Christina Ward is currently the Team Leader of Christina & Company at Keller Williams Realty Boise. The team is ranked in the top 20 teams in Idaho by Real Trends. Her team has closed over 1,500 transactions. 91% of her team’s sales come from referral or repeat business. The C&Co team not only sells a lot of real estate, they also have earned hundreds of 5-star reviews from creating an exceptional client experience. As a former collegiate athlete, Christina carries a drive for winning, while also serving her clients and sharing what she learns with others in the industry. Christina has been ranked #1 in 2018, 2019, and 2020 in her office for donations to KW Cares, a local and national non-profit. Her passion is to help not only buyers and sellers but also realtors (especially moms). She is a real estate teacher and coach and loves being a small part of other people’s success. In addition to her many professional endeavors, Christina lives in the East End of Boise and adores her husband and two kids.

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Darshan Mehta is the Founder of – an insights platform to quickly and affordably extract insights from consumers worldwide, and – an app for instant connections and engaging interactions. In 2021, he plans to launch Big Mango Startup Hub in collaboration with King Mongkut’s University of Technology Thonburi in Bangkok, Thailand. In addition to his roles at iResearch and ConnectQik, Mr. Mehta has taught at The George Washington University in Washington D.C., at the University of Gothenburg in Sweden, at Thammasat University in Thailand, at Sciences Po in France, and the Franklin University in Switzerland. Darshan’s book, Getting to Aha! – Why Today’s Insights are Tomorrow’s Facts is set to be released on November 2nd!

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Jana Danielson is an award-winning wellness entrepreneur who through her own experience with physical pain turned her mess into her message. She is an Amazon Best Selling Author, owner of Lead Pilates and Lead Integrated Health Therapies, her bricks & mortar businesses, and the Metta District, her online wellness community. She is the creator of the Cooch Ball, the world’s first patented pelvic floor fitness tool for women. Jana has coached and consulted with thousands of women from all over the world to help improve their quality of life, their confidence, and their impact in this world.

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Have You Heard About The Marketing Plan System?

  • You will have a fresh Branding Essence Statement
  • A 30-second elevator pitch
  • You’ll uncover and refine your unique selling proposition
  • Create a solid tagline and messaging for your target audience
  • Create an Empathy Map. You’ll empathize with and have a deeper understanding of who exactly your primary target audience is, along with your secondary and tertiary targets
  • You’ll build personas or avatars and capture their narrative around why they buy from your brand.
  • Plus so much more!
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Since Peppershock’s inception, in 2003, Rhea Allen has managed and expanded Peppershock and has gained local notoriety in her persistent passion for causes. She is involved with the communities of Idaho and surrounding areas and has a vast working knowledge of how to generate awareness for a number of brands and causes. She is extremely diligent in obtaining effective media campaign results by planning and crafting relevant and compelling messaging for the target audience. Rhea oversees the development of all Peppershock projects, from project conception through distribution and follow-up. Read more about Rhea Allen.

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