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Cultivating Your Personal Brand with Anne Candido and April Martini | Episode 146

Anne Candido and April Martini are the co-founders of Forthright People, an “On-Demand” Branding and Marketing Agency focused on helping businesses of all sizes quickly capture the hearts of their customers without breaking the bank. And by “all sizes” they mean from an individual’s Personal Brand to multi-million dollar corporations. They do this by meeting businesses where they are through their model of “Coach – Train – Do”. This “On-Demand” nature lets businesses control their investment in time, money, and deliverables while maintaining agility in this dynamic world. And this enables quality work that has immediate business impact while at the same time building capability in the people who are leading and delivering the work. Their commitment is to leverage their 35+ years of experience in the corporate, agency, and entrepreneurial worlds to always be of service in enabling businesses to become savvier brand builders and marketers while building the teams and infrastructure to support them.

Podcast notes:

      • 00:00 – 00:19 “Oh, I’m on social, I can be a marketer now, right?”
      • 00:20 – 00:38 Welcome to Peppershock Media’s Marketing Expedition Podcast
      • 00:39 – 01:26 Anne and April’s background
      • 01:27 – 06:10 Marketing Essentials Moment: Culture and Branding
      • 06:11 – 08:09 Welcome to the show ladies!
      • 08:10 – 12:25 How Anne and April started their collaboration
      • 12:26 – 14:40 Branding their own agency, Forthright People
      • 14:41 – 17:42 Growing the relationship with the community
      • 17:43 – 20:15 Listening and connecting to clients
      • 20:16 – 23:49 “Marketing becomes such a commoditized environment, that everyone feels that they can be a marketer.”
      • 23:50 – 24:51 Consume your content on the go with Hello Audio! 
      • 24:52 – 27:29 Cutting through the noise
      • 27:30 – 31:31 Leverage and navigate the digital world
      • 31:32 – 35:36 The Marketing Smarts Podcast
      • 35:37 – 40:20 Helping women to see new opportunities and different paths
      • 40:21 – 47:58 Resources that can help in keeping up with the trends
      • 47:59 – 50:26 Value of perspective
      • 50:27 – 53:54 Importance of having a mentor
      • 53:55 – 54:50 Reach out and learn more at: and
      • 54:51 – 55:09 Thank you so much! Enjoy your Marketing journey!
      • 55:10 – 55:56 Join The Marketing Expedition Community today!

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Brian Staudinger

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