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Marketing, Innovation and Revenue Optimization with Mark Stouse | Episode 145

Mark Stouse is the CEO of Proof Analytics. The company’s Proof BusinessGPS™ is the world’s best and fastest automated Marketing and Revenue Optimization platform. Proof is integrating seamless data management and automated, no-code modeling analytics with top-class planning and budgeting capabilities. Their tools are all delivered as an easy-to-use, easy-to-understand SaaS platform.

Podcast notes:

      • 00:00 – 00:17 “Data is all about the past, and only about the past.” — Mark Stouse
      • 00:18 – 00:36 Welcome to Peppershock Media’s Marketing Expedition Podcast
      • 00:37 – 01:29 Mark’ Bio
      • 01:30 – 05:22 Marketing Essentials Moment: Provide Value to Others
      • 05:23 – 07:08 Welcome to the show, Mark!
      • 07:09 – 11:09 Extreme risk levels around decision making
      • 11:10 – 15:01 How Mark started his company, Proof Analytics
      • 15:02 – 22:53 The process of understanding data analytics
      • 22:54 – 25:53 Predictive and prescriptive analytics software
      • 25:54 -26:42 Explore the world of podcasting with Kitcaster!
      • 26:43 – 28:43 Keeping up with the changes
      • 28:44 – 34:55 The process of building an analytical model for the customer
      • 34:56 – 37:33 Affordable and approachable tool for marketing
      • 37:34 – 38:20 Combining data sets with analytics
      • 38:21 – 40:29 Best way to reach Mark: Proof Analytics
      • 40:30 – 41:15 Thank you so much, Mark! Enjoy your Marketing journey!
      • 41:16 – 42:02 Join The Marketing Expedition today!

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Brian Staudinger

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