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President’s Letter September 2022

By September 16, 2022blog, Monthly Newsletter

Let freedom and summer rule!

A message from Rhea Allen

The seasons they are a-changin’ like they always do, so what’s next? There’s plenty to love about summer, and plenty to love about fall that you may or may not have forgotten! Our lives and seasons go through it, and our businesses do too. Sometimes it’s a little too hot to handle, and then again, sometimes it’s just a little too cold. 

Has your business been running hot this summer? Too much to do, not enough time (or people!) to do it, and the price of EVERYTHING continues to go up, so what CAN you do? Summer doesn’t last forever, and there’s a very good reason for that; nature needs a break. Trees need to sleep, the ground needs to freeze, and the snowpack needs to re-pack itself. So do you, and so does your business!

With all the hustle and bustle of summer, now’s about time for things to cool off. That means working ON, your business, instead of just working in your business. The right timing and season to do this all depends on the type of business you are in, but this is how we do it at Peppershock! 

Every summer, come rain or shine or sleet or hail (sometimes literally!) as you know we get together as a team and as a family to work on Peppershock. This year was no different, and I can’t stress enough just how important it is for us as a company! Take that break, cool things off a little, and take the time to embrace the changes, the lulls, the highs, and the lows. 

Reflect on where you have been, what you have accomplished, what’s worked, what hasn’t worked, and what you can work on. No one can pour from an empty cup, so embrace the equinox and the flipping of the calendar and let it recharge you and your crew. 

Need tips or ideas on how you can take advantage of the highs and lows of your business and time your replenishing and growth cycles right? It’s one of the loves of my life, and I can’t wait to keep exploring more stages and platforms to share with all of you (check out everything that’s happening in the next few months by reading on!).

Change and the seasons of life can be stressful, and then it can be a blessing, and then it can feel like a curse. But one thing is for sure, it’s always going to happen. School starting again this fall reminded me of that just as soon I realized that this was going to be our oldest son’s LAST year of high school! 

And then get this! My BABY started his FIRST year of high school….so how is a mom supposed to feel about that? Grateful? Yes. Blessed? Absolutely. Blinking my eyes and wondering where the time went? YES! 

Every moment, every hectic morning, every ride to practice and back has been the ride of our lives, and as with everything else in life and love and business, I can’t wait to see what’s next.

Upcoming Events

PPSK_2022_Webinar_Get-Noticed-On-Google_WEBREADY (1)

2nd Thursday Marketing Expedition Webinar

October 13th, 2022 at 12 PM MST

Topic: Get Noticed on Google: How to Maximize your SEO

If you’ve ever wondered how to drive more online traffic to your website, join us as Rhea discusses techniques that will help you get the most out of online search engines to do just that!

Join Webinar

Shocktoberfest 2022

October 6th, 2022 from 4 PM – 8 PM

Client Appreciation & Anniversary Celebration. Join us in person here at the Peppershock’s Studio for fun, food, and beverages! Can’t attend in person? Be sure to join us virtually via Zoom! Costumes are encouraged, but not required, all adult humans are welcome!

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Marketing Expedition Podcast

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Tai Goodwin is the CEO of That Marketing Team and the creator of the Liberated CEO Accelerator. She’s an award-winning instructional designer with 20+ years of experience creating learning experiences and content for Fortune500 companies like Barnes & Noble and tech start-ups like Leadpages.

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Arielle Nissenblatt is the founder of EarBuds Podcast Collective, a weekly podcast newsletter, and podcast. She is the Community Manager at SquadCast.FM, a remote recording platform. She is a graduate of the Salt Institute of Audio Documentary Studies. Nissenblatt is a podcast marketing expert, having spoken on panels at conferences such as Podcast Movement, International Documentary Association’s Podcast Day, at USC, Montana Media Lab, American University, and more. She is one of the founders of Podcast Taxonomy, an international effort to categorize roles and credits in the podcast industry. Nissenblatt listens to over 40 hours of audio content per week. She is a podcast industry futurist and believes in the power of audio to break down cultural barriers.

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In this week’s podcast, we’ll be talking about video marketing and what you can do to ensure the optimum ROI. Video producers, marketers, content creators, and business owners alike will all be able to get beneficial tips and tools they can implement moving forward to ensure they are getting the best results!

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Rhea

Since Peppershock’s inception, in 2003, Rhea Allen has managed and expanded Peppershock and has gained local notoriety in her persistent passion for causes. She is involved with the communities of Idaho and surrounding areas and has a vast working knowledge of how to generate awareness for a number of brands and causes. She is extremely diligent in obtaining effective media campaign results by planning and crafting relevant and compelling messaging for the target audience. Rhea oversees the development of all Peppershock projects, from project conception through distribution and follow-up. Read more about Rhea Allen.

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