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How to Scale Your Business with Affiliate PR with Kaila O’Connor | Episode 150

After a decade-long PR career filled with panic attacks, burnout, and low worth, Kaila stumbled across something that changed her life immediately: affiliate marketing. Kaila quickly became a self-taught pioneer in this new age of Affiliate PR. With a Rolodex of key editor relationships and intuitive decision-making guided by her Human Design chart, Kaila’s proven ability to generate high-revenue media coverage has disrupted the PR industry and its “always on the grind” mentality. Since Kaila founded KMO Consulting in December 2020, KMO has secured over 1,000 top-tier articles for DTC brands, trained over 30 PR agency owners in Affiliate PR, trained more than 80 Condé Nast editors in Affiliate Marketing, and generated over $500,000 in revenue – all while ensuring she and her team operate in pure energetic alignment.

Podcast notes:

      • 00:00 – 00:14 SEO is a big nuance with publishers…
      • 00:15 – 00:32 Welcome to Peppershock Media’s Marketing Expedition Podcast
      • 00:33 – 01:39 Kaila’s Bio
      • 01:40 – 07:00 Marketing Essentials Moment: Components of Marketing
      • 07:01 – 09:58 Welcome to the show, Kaila!
      • 09:59 – 13:05 How affiliate marketing works
      • 13:06 – 14:30 Is it advertising or is it organic?
      • 14:31 – 16:20 Combining PR with affiliate marketing
      • 16:21 – 19:39 The power of brand awareness to conversion
      • 19:40 – 23:56 Determining what type of affiliate strategy for your business
      • 23:57 – 26:30 “Pitching an editor now is similar to pitching an investor, we have to tell the story around the demand and the potential money that can be earned from inclusions.” – Kaila O’Connor
      • 26:31 – 30:05 Tons of shifts in terms of Google ranking and SEO
      • 30:06 – 30:55 For awesome, affordable outfits to your doorstep each month, it’s Nadine West! 
      • 30:56 – 33:48 Human design concept
      • 33:49 – 34:29 Reach out to Kaila O’Connor at
        KMO/world. The first professional service business that is infused with and runs parallel to a Human Design business.
      • 34:30 – 37:51 Listening to your body when something feels off and wrong.
      • 37:52 – 38:36 Share this out in the world, Enjoy your Marketing journey!
      • 38:37 – 39:24 Join The Marketing Expedition Community today!

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Brian Staudinger

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