Warren Danforth is the owner of Spa 35 Medical Spa, a business he launched 16 years ago in downtown Boise. Spa 35 helps people look and feel their best with a long list of non-invasive cosmetic services that include Botox, Juvederm, IPL laser treatments, and CoolSculpting fat removal. Rhea and Warren have worked together on developing future marketing leaders utilizing Spa 35 as a potential client for Boise State University students assigned to create a marketing agency and pitching Spa 35 as their agency of record. Warren brings a unique combination of experiences to the Med Spa industry. His leadership and management practices in the aesthetic business are influenced by more than fifteen years in sales and general management positions and as a pioneer in the wireless telecommunications industry.
- 00:00 – 00:19 “Sometimes we don’t spend as much time thinking like the consumers as we should.” — Warren Danforth
- 00:20 – 00:40 Welcome to Peppershock Media’s Marketing Expedition Podcast
- 00:41 – 02:34 Warren’s background
- 02:35 – 05:18 Marketing Essentials Moment: NMTNY 2023
- 05:19 – 07:15 Welcome to the show, Warren!
- 07:16 – 09:53 Warren’s entrepreneurial journey in Boise
- 09:54 – 11:51 Building a marketing partnership for success
- 11:52 – 15:25 What to stop, start keeping, and tweak
- 15:26 – 16:06 Here’s a $25 credit to try Stitch Fix! There’s no subscription required & shipping is free. Use our link to get your credit.
- 16:07 – 18:58 Sending out your core messages objectively
- 18:59 – 21:48 Ratings, Reviews, Recommendations, Referrals, and Rewards
- 21:49 – 25:08 Future marketing leaders’ development
- 25:09 – 27:50 Staying on top of trends and technology
- 27:51 – 31:42 Providing value and educating people
- 31:43 – 32:40 Cosmetic innovation for every generation. Visit Spa35
- 32:41 – 34:46 Warren’s nuggets of wisdom for aspiring entrepreneurs
- 34:47 – 35:22 Give us a review! Enjoy your Marketing journey!
- 35:23 – 36:08 Join The Marketing Expedition Community today!
Schedule your Marketing Audit today!: https://www.peppershock.com/audit/
Listen to more podcasts: www.peppershock.com/marketing-expedition-podcasts/
Check out Rhea’s marketing expedition webinars: www.peppershock.com/webinars/
Thanks for listening to this episode of the Peppershock Marketing Expeditions Podcast. If you like what you heard today, please subscribe and leave us a review on iTunes, Spotify, or Amazon Music.