Rhea Allen, President/CEO and Co-Founder of Peppershock Media (est. 2003), is known for her story-telling passion and extreme diligence in obtaining effective media campaign results by planning and crafting relevant and compelling messaging. Also an in-demand integrative marketing consultant, national presenter, adjunct marketing professor at Boise State University, keynote speaker, and the host of a popular podcast that ranks in the top 10% globally. Rhea emphasizes team building and creating a culture that empowers her team to produce superb work for their clients, time and time again.
- 00:00 – 00:18 Welcome to Peppershock Media’s Marketing Expedition Podcast
- 00:19 – 01:56 New Marketing Trends for the New Year Guest Speakers
- 01:57 – 02:09 Need help with your marketing plan? Visit Peppershock for a marketing audit today!
- 02:10 – 03:57 Huge shout out to our wonderful sponsors
- 03:58 – 04:36 NMTNY introduction
- 04:37 – 06:48 Social media live content and influencers
- 06:49 – 08:48 Advertise on Snapchat and Twitter
- 08:49 – 10:49 Short videos from Tiktok, Facebook, and Instagram stories
- 10:50 – 13:55 Utilizing media scheduling and AI tools
- 13:56 – 14:31 Gaming is a new way to advertise
- 14:32 – 16:56 Pinterest is the 3rd largest search engine tool
- 16:57 – 18:20 Optimizing your content on different platforms
- 18:21 – 22:50 Voice search optimization
- 22:51 – 25:13 Automation and chatbots
- 25:14 – 28:45 S.M.A.R.T.E.R. Goals
- 28:46 – 32:21 Interacting with the audience
- 32:22 – 34:40 Promo codes and special offers
- 34:41 – 35:26 Join The Marketing Expedition Community today!
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