You know you need to advertise, but how?
With so much information out there, it’s hard to know what you should, and shouldn’t be doing, and how much you should spend, and where. So where can you start?
There are literally hundreds of different ways to advertise, and the truth is they all work, but the wrong kind of advertising won’t work at ALL for the wrong audience!
So how do we determine what’s the best kind of advertising? It’s a combination of many things, including your budget, your timeline, your business or organization, your goals, and more.
Oftentimes, it’s going to be a blend of both traditional and digital advertising that is the most effective!
Traditional advertising includes TV, radio, print, billboards, bus ads, signage, posters, flyers, newspaper ads, etc. These traditional advertising tactics are still around, because they are still effective! Depending on your audience, budget and what your goals are, these strategies could be perfect, but more often than not, they are going to need to be deployed in conjunction with digital advertising too.
Traditional advertising tactics aren’t as measurable as digital advertising, but they are helpful for creating top of mind awareness, especially if you are opening a new business, offering a new service, or have a very long sales cycle (for example auto dealerships, furniture stores, etc).
When you pair traditional advertising with digital advertising efforts, that’s when the magic really starts to happen! When you couple the ability to reach a large audience, top of mind awareness and target digital advertising that compels your potential customers to take action, you’ve got a return on your marketing investment!
Advertising services we offer:
- Graphic design
- Digital advertising
- Print ads
- Posters/flyers/promotional materials
- Video production
- Social media ads
- Email marketing
- Radio advertising
- TV advertising
- Advertising on streaming services
- Website design/landing pages