What’s the difference?

Comparing the Marketing Audit vs. the Marketing Needs Assessment

 

Marketing Audit

$ 2,499

One-timePeppershock Marketing Audit Icon

✔️ Liftoff session

✔️ Goals & objectives review

✔️ Empathy mapping & persona of target(s)

✔️ Brand essence statement & value proposition review

✔️ Brand standards & marketing collateral review

✔️ Website & SEO analysis

✔️ Social media & online reputation analysis

✔️ Findings, top recommendations & prioritization summary

Customer acquisition costs & lifetime value analysis

❌ 24 month marketing plan & budget

❌ Establishing key performance indicators and ROI tracking

❌ SWOT anlaysis

❌ Competitive & market analysis

❌ Timeline

❌ Key stakeholders survey distribution & analysis

❌ Conduct focus group & analysis

❌ One-on-one interviews with key stakeholders

❌ Marketing strategy, ideation & campaign plan(s)

❌ Content calendar

❌ Key messaging based on findings

❌ Resource allocation & division of duties

❌ Full report of key findings, discoveries and top recommendations

 

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Needs Assessment

$ 7,000

One-timeMarketing Needs Assessment Icon

✔️ Liftoff session

✔️ Goals & objectives review

✔️ Empathy mapping & persona of target(s)

✔️ Brand essence statement & value proposition review

✔️ Brand standards & marketing collateral review

✔️ Website & SEO analysis

✔️ Social media & online reputation analysis

✔️ Findings, top recommendations & prioritization summary

✔️Customer acquisition costs & lifetime value analysis

✔️ 24 month marketing plan & budget

✔️ Establishing key performance indicators and ROI tracking

✔️ SWOT anlaysis

✔️ Competitive & market analysis

✔️ Timeline

✔️ Key stakeholders survey distribution & analysis

✔️ Conduct focus group & analysis

✔️ One-on-one interviews with key stakeholders

✔️ Marketing strategy, ideation & campaign plan(s)

✔️ Content calendar

✔️ Key messaging based on findings

✔️ Resource allocation & division of duties

✔️ Full report of key findings, discoveries and top recommendations

 

Learn More