Comparing the Marketing Audit vs. the Marketing Needs Assessment
Marketing Audit
$ 2,499
One-time
✔️ Liftoff session
✔️ Goals & objectives review
✔️ Empathy mapping & persona of target(s)
✔️ Brand essence statement & value proposition review
✔️ Brand standards & marketing collateral review
✔️ Website & SEO analysis
✔️ Social media & online reputation analysis
✔️ Findings, top recommendations & prioritization summary
❌Customer acquisition costs & lifetime value analysis
❌ 24 month marketing plan & budget
❌ Establishing key performance indicators and ROI tracking
❌ SWOT anlaysis
❌ Competitive & market analysis
❌ Timeline
❌ Key stakeholders survey distribution & analysis
❌ Conduct focus group & analysis
❌ One-on-one interviews with key stakeholders
❌ Marketing strategy, ideation & campaign plan(s)
❌ Content calendar
❌ Key messaging based on findings
❌ Resource allocation & division of duties
❌ Full report of key findings, discoveries and top recommendations
Needs Assessment
$ 7,800
One-time
✔️ Liftoff session
✔️ Goals & objectives review
✔️ Empathy mapping & persona of target(s)
✔️ Brand essence statement & value proposition review
✔️ Brand standards & marketing collateral review
✔️ Website & SEO analysis
✔️ Social media & online reputation analysis
✔️ Findings, top recommendations & prioritization summary
✔️Customer acquisition costs & lifetime value analysis
✔️ 24 month marketing plan & budget
✔️ Establishing key performance indicators and ROI tracking
✔️ SWOT anlaysis
✔️ Competitive & market analysis
✔️ Timeline
✔️ Key stakeholders survey distribution & analysis
✔️ Conduct focus group & analysis
✔️ One-on-one interviews with key stakeholders
✔️ Marketing strategy, ideation & campaign plan(s)
✔️ Content calendar
✔️ Key messaging based on findings
✔️ Resource allocation & division of duties
✔️ Full report of key findings, discoveries and top recommendations
