Good copywriting is like good art; you know it when you see it. And you certainly know it when you don’t!
But what is good copywriting?
Humans have a pretty short attention span these days, so if you can’t tell them who you are, what you do, and how you’re doing it FAST, you’re going to lose them! Good copywriting takes your idea, your passion, your offer or product and gets your target audience to stop, notice, consider, and take action (buy).
If you are having the fight of your life trying to come up with that catchy phrase, brand essence statement or slogan, or feel that you know what’s great about your product or service, but you’re struggling to put it into words, you’re not alone!
Copywriting isn’t easy!
Let us handle the copywriting for you so that you can focus on what you and your team do best!
Copywriting services we offer:
- Tag lines
- Brand essence statements
- Brochure copy
- One-sheet copy
- Promotional copy
- Public service announcements
- Editorial or “advertorial”
- Advertising copy
Running a business is hard enough, leave the copywriting to us! Our copywriting services are perfect for branding, trade shows, banners, flyers, brochures, websites, landing pages, sales funnels, email campaigns, events, promotions, causes, recruiting, grand-openings, open-house, virtual events, social media, radio, TV, print, video, and more!
What is content writing, and why do you need it?
Whereas copywriting is the art of telling your customer or clients why they want/need your product or service, content writing is more about informing, entertaining, and then allowing them to decide that coming to you the next time they make a purchase is a good idea!
So if that’s the case, why do we need both? Because in short, Google (and other search engines) need something to read, so that when your potential customers are looking for information, they know how to find you!
What’s the difference between content writing and copywriting?
Who needs words anymore?
In a world gone digital, it may seem that the written word is losing more and more ground (or bandwidth), each and every day as imagery, graphics and video continue to gain prominence. Social Media, TV, YouTube, Websites, Blogs, Podcasts, Pop-Up ads, Video Games and more are all replete with images, graphics, animation, motion, and video. This might make it feel like the fine art of nestling letters together to make words is going the way of the fax machine.
But did you know that the fax machine is alive and well?