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Dear most awesome clients and business community: You’re cordially invited to avoid the demogorgons and drop by the Peppershock studio, where we’ll snap your pic for our Halloween costume contest and post it on our Facebook page. Then join us across the street for ghoulish eats, treats, and boo-oze at Boise Fry Co.

Open House: 4pm – 8pm, October 27th, at the Peppershock Office. Prizes For the best Costume! Tag and vote for your favorites on our Facebook page.

Then, we will head over to the Boise Fry Co. RoofDeck for food and drink.

WeROC Conference

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Women Entrepreneurs Realizing Opportunities for Capital

October 26, 2017


Salt Lake Community College – Miller Campus
9750 300 West
Sandy, UT 84070

The WeROC Conference is a one day event that targets female entrepreneurs. Lisa Conte is the keynote speaker, who will share her personal story of how she successfully raise 400 million dollars for her company. The conference will also feature two panels that will talk about why it’s difficult for women to raise equity funds. The panel will provide attendees with the tools and steps to overcome the challenges that every female entrepreneur faces. A reception for all female participants will follow where the investors, influencers and entrepreneur will be able to network and discuss the topics that were presented during the day.



Episode 1: Intro To The Peppershock Marketing Expeditions Podcast

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Join Peppershock Media owners Rhea and Drew as they bring their business and marketing expertise to the microphone. With this being the inaugural podcast, you can expect to learn the who, what, when, where, why (and maybe even how) of Peppershock Media and what you can look forward to hearing discussed in future podcasts.


Takeaways from today’s podcast:

  • What to expect from podcasts moving forward. 0:15
  • The history of Rhea, Drew, and Peppershock Media. 2:20
  • Why we do what we do. 7:10
  • The “secret sauce” behind running a family business. 11:55
  • What we mean by, “Disrupt. Connect. Inspire” 15:45



Thanks for listening to Episode 01 of the Peppershock Marketing Expeditions Podcast. If you like what you heard today, please leave us a review on SoundCloud. To make sure you don’t miss out on an episode subscribe here! For all things Peppershock, visit peppershock.com.


President’s Letter – October 2017

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Hello Peppershock Peeps,

Can you believe autumn is finally here? I want to update you on all of the positive changes and fun that we had this month, as well as let you know about the awesome events we have planned in October.


I’m looking forward to the second season premiere of Stranger Things! My whole family watches the show together and we are huge fans! With all of the buzz surrounding the show, we decided to make Stranger Things this year’s theme for Shocktoberfest. The Peppershock video crew is currently in production on “The People of Planet Earth: A Shocktoberfest Tale.” Watch out for the two part video series coming soon on our social media. Pay close attention, there are plenty of 80’s Easter Eggs hidden throughout.

I’m inviting you to avoid the demogorgons! Drop by the Peppershock studio and we’ll snap your pic for our Halloween costume contest. There will be prizes for the best costume! After the festivities, you can vote for your favorite costume on our Facebook page. Don’t forget to tag us in your photos! We will also have a special screening of the new Stranger Things episode in our conference room. After hanging out at Peppershock headquarters, you can join us across the street on the Roofdeck at Boise Fry Company. We will be serving ghoulish eats, treats and boo-oze. RSVP and celebrate with us!

October 27, 2017

The Peppershock Studio / Boise Fry Company Roofdeck | 4-8 PM

Here are a couple images from last year’s Shocktoberfest!

Second Location Grand Opening

Peppershock has officially opened a second office in Salt Lake City. After months of planning, Drew and I cut the ribbon at our grand opening. We are so excited to expand our brand and build relationships with new clients. Thank you Pamela Berry (Peppershock’s newest crew member and Brand Experience Executive), Murray Area Chamber of Commerce, our Utah clients, vendors, partners and new business friends who joined us in our celebration. While in Salt Lake, my family also had the chance to go to SLC Comic Con, where we all got to see Dick Van Dyke, Rob Schneider and a lot of awesome cosplay characters, including the characters of Stranger Things. Cheers to new opportunities!

Salt Lake City Meet & Greet

We will be hosting a meet and greet in Salt Lake alongside our Brand Experience Executive, Pamela Berry. If you are in the area, stop by and discover what Peppershock is all about. I will also be giving a presentation on how to get a return on your marketing investments.

October 24 ‘Appy Hour’

The Alta Club | 4-6 PM

October 25 Breakfast

The Alta Club | 8-10 AM

Rotary Club

Thanks to the Nampa Rotary Club, we have twelve Little Free Libraries coming to Nampa! With Little Free Libraries placed around the city, everyone is welcome to grab a book and leave a book behind to share. I am so proud to be apart of an organization where I’m able to serve the community. The best part of Rotary is serving alongside individuals who all have a heart of gold (like our own Tracie McConnell). If you are a nampa resident, keep a lookout for these unique libraries!

Meridian Business Days

This month, I was able to serve on a panel discussing our company culture to help kick-off Meridian Business Days. I’m a busy woman and it gets overwhelming at times (like most professions) but I love what I do! I am proud to be the CEO of a small business with a culture like ours. It’s not often when you find a small business with a wacky crew, fun team building activities and lots of workplace celebrations. Raise your glass for the Peppershockers!

7 Reasons You Need a Marketing Audit Now

Our October webinar is creeping up! I will be talking about the Seven Reasons You Need a Marketing Audit Now. Are you optimizing your marketing strategy and maximizing your return on marketing investments? In this webinar, I will give you the tools to safeguard against making costly mistakes. The first step is finding your strengths and weaknesses to build a marketing audit. Let’s hang out over lunch.
All you need is your laptop and an open mind!

October 12, 2017

12-1PM MDT

Marketing Expedition Webinars

Peppershock has been hosting monthly Marketing Expedition Webinars for a while now. With a new topic every month, I’m able to design them to help you generate a stellar marketing program within your organization. Peppershock will help you gain the knowledge, strategies, insights and tactics to strengthen your brand and increase your bottom line. Mark your calendars and register for our 2nd Thursday webinars today!

Every second Thursday

12-1PM MDT

“You live longer when you realize that any time spent being unhappy is wasted.” -Ruth E. Renk

This quote really hit home for me because it caused me to reflect on my life right now. I started an agency that has been in business for fourteen years now, and we have had the incredible opportunity to open a second location. We work with amazing clients every day and continue to build these relationships. I feel like I’m making a difference through Peppershock, leadership and being involved in Rotary Club. To top it all off, I have a great family to be proud of. Things are looking up! October is going to bring a lot of joy to my life and everyone around me!

Until next time,


2017 Shocktoberfest | Peppershock Anniversary Celebration

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Don’t get caught in the Upside Down.  You’re invited to join us in celebrating 14 years of Peppershock!

Dear most awesome clients and business community: You’re cordially invited to avoid the demogorgons and drop by the Peppershock studio, where we’ll snap your pic for our Halloween costume contest and post it on our Facebook page. Then join us across the street for ghoulish eats, treats, and boo-ze at Boise Fry Co.

Open House: 4pm – 8pm, October 27th, at Peppershock (1215 3rd St. S. – Nampa, ID).

Prizes For the best Costume! Tag and vote for your favorites on our Facebook page.

RSVP below the videos.


We are Winners!

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We are proud to announce that Peppershock Media has been selected by the Boise Metro Chamber of Commerce as the 2017 Best Small Business of the Year! We are so honored to have received this award and give a congrats to all of the winners and nominees.  

Rhea’s Winning Speech

Ralph Emerson Ward

K Allen

Loren Freeman

Raymond Peppersack

Emerson Ray Allen

Kaden Loren Allen

Peppershock Media

All names that carry a lot of significance to us! They are our grandpas (and their name sakes, our kids) who taught us that hard work and dedication are our keys to successes. Our mantra at Peppershock is to Disrupt, Connect, and Inspire.

Thank you to the Boise Chamber and to Cheryl Parker Adams for nominating us.

I also want to say thanks to Angie Scobby, who was already scheduled for vacation and could not be here with us to accept this award.  In August, she will have been a part of the team for ten years as our Senior Art Director.

Huge thank you to Brandon Coates, who will soon be celebrating five years with us as our Senior Account Manager and Public Relations Specialist.

Thank you to all of our Peppershock crew who helped make us what we are today, and to our clients who have trusted us to build their brands to tell their stories.

It was nearly 14 years ago when Drew and I boomeranged back home to Boise from Seattle and started Peppershock Media; now we have two boys and a business. Drew is pretty much the yin to my yang and makes us look good often. It’s because of him that I get to do what I love everyday, some days more than others! Thank you!

“To laugh often and much; To win the respect of intelligent people and the affection of children; To earn the appreciation of honest critics and endure the betrayal of false friends; To appreciate beauty, to find the best in others; To leave the world a bit better, whether by a healthy child, a garden patch, or a redeemed social condition; To know even one life has breathed easier because you have lived. This is to have succeeded.” -Ralph Waldo Emerson (1803-1882) American Essayist & Poet

Thank you!

President’s Letter – May 2017

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“Planning is bringing the future into the present so that you can do something about it now.” Alan Lakein

Hello friends, another month has gone by and every day is getting brighter.

New Projects

We have all been hard at work here at Peppershock, working on many new projects. One of our newest, returning clients is the Canyon County Fair! We love seeing our work out there in the world, and being able to collaborate with the fair has been a rewarding experience. Make sure to follow the Canyon County Fair on social media to catch up on the latest happenings!

Team Building Fun

Here at Peppershock, we like to engage in team building strategies and other fun activities. One of these activities combines fun with lunch, or as we affectionately call it, “Funch.” When we can, we meet on Fridays to discuss our successes, frustrations, new technologies and goals as a team. In April, we had a show n’ tell and it was one of the highlights of our month. Everybody got to share what they had been working on and it was great to see the dedication and creativity of our crew.

Besides seeing each other at work, some of us have been attending Trivia Night at the Flying M Coffee Garage in Nampa! The trivia weaves between various topics, making teamwork a necessity to succeed. Recently, we won first place and the coveted gift card awards! Thank you Flying M!

We Are Winners!

Peppershock was nominated and named “Small Business of the Year” by the Boise Metro Chamber of Commerce! We had so much fun at the awards ceremony, mingling with people and discovering other small businesses. We were so anxious for the results. Once it was time for the big reveal, the Boise Chamber announced that the 2017 Small Business of the Year is… Peppershock Media! Wow, what a surprise! The crew jumped for joy as I walked up to the stage and received the award and spoke in front of 700 people. What an honor!

We are so grateful for our staff, clients and our community.

Rotary Happenings

Some of you may or may not know that I am the president of the Rotary Club of Nampa. Our club has participated in some awesome volunteer projects this last month. We spent almost two months organizing a Spring Benefit we named, “Wine, Dine & Be Kind,” to raise money for local non-profit organizations. This month, Rotary hosted this dinner with the proceeds benefiting The Shoe That Grows! There was delicious food, a raffle and a silent auction. Not only was it a great time, but we also raised thousands of dollars!

I also had the privilege of interviewing Nampa Rotarians for a video we just finished. I love being able to hear some of the most amazing stories ever told on-camera. I am so grateful for all the good that happens because of Rotarians. Although each of the stories are really great, there is one particular story we captured that I just cannot wait to share! Stay tuned and make sure you are following us on social media to keep up to date!  www.facebook.com/namparotary


Marketing Expedition Webinars

If you haven’t heard, Peppershock has monthly Marketing Webinars. With new topics every month, we can help you gain invaluable marketing inspiration for your organization. Anyone interested can join our webinar! Webinars are held every second Thursday at 12PM MDT. You can register to join us online!

And as always if there is anything we can do to help augment marketing and communication efforts for your organization please let us know. We would love to start that conversation with you.  Contact us!  

We appreciate your kind words to others as we are powered by referrals. If there is ever anything you think we could do better, please let us know and if there is anything you think we are doing well, we like to know that too!  

Many thanks,

Rhea Allen

Graphic Design and Marketing

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Sometimes, we don’t realize how much art impacts the world around us.

We are constantly surrounded by it. So much in fact that we don’t even realize it. Sometimes we even have to take a step back and look around us to understand the concept. Art isn’t just a painting on a wall or a sculpture you see downtown. Art consumes this world and fills our mind. It causes us to think about things we’ve never thought about, it tells a story, and convinces us. It’s spread across a wide range of categories including music, writing and television.

Think about all of the famous artists you know, or the ones you may have learned about in school. Pablo Picasso, Leonardo Da Vinci, Frida Kahlo…the list goes on and on. Most of these artists are famous and well-known because they started movements. They poured everything they had into their work, trusted themselves, and stuck with it even though their ideas were different.

Leaders and Movements

There has been one artist in particular whose story has changed my life: Vincent Van Gogh. He was one of the many artists whose work is a perfect example of that passion. He struggled with depression for many years and used painting as a gateway to step away from the darkness that filled his life. When other artists at the time were following the latest trend, he followed his own vision. Every time he took his painting to a museum, they would turn him down because his work was considered “ugly.” You can probably imagine how discouraged he must have felt, being rejected because no one understood his work. During that time, he was sent to an insane asylum and was there for about a year. During that year, he created over a hundred unique art pieces. One night, he looked out his window and created the masterpiece we now know as “The Starry Night.” His work didn’t receive the recognition it deserved until after he took his own life, where it was finally deemed worthy enough to be displayed in a museum. He became known as the leader of the Impressionist movement; this movement is defined as an artistic style that seeks to capture a feeling or experience rather than to achieve an accurate depiction. Unfortunately, Van Gogh wasn’t able to live long enough to see the inspiration he set forth into the world.


Since this blog is supposed to be about Graphic Design, you are probably wondering how this passion for art and graphic design are connected. You are also probably begging me, in your mind, to “cut to the chase.” The truth is that no artist would create beautiful and convincing work if it wasn’t for their love and passion. This is included in the the wonderful profession that I immerse myself in everyday, graphic design.

Creating and Communicating a Message

Before I became a graphic designer at Peppershock Media, I didn’t even understand that everything I do has a significant effect in both the marketing and business world. It’s my job as a graphic designer to use visuals that communicate with an audience. It’s also in my hands to take an idea and develop it into something original. I like to describe it as, “creating something out of nothing.”

There’s No Time to Waste! 

Graphic designers and other artists are able to be themselves in everything they do. If you walk into Peppershock Media, you would see our designers sitting behind a computer screen, sipping on hot tea in between clicks, wearing noise canceling headphones. Anything we can do to keep our mind invested in the work is vital, and everyone works differently. There is no time to waste in graphic design. We have clients to please and deadlines to make, and nothing makes us more happy than seeing our clients happy. When we show clients our work, we cross our fingers and hope that they like it. It’s easy to get discouraged because we spend so many hours creating, but we are told to leave that behind us so that we can be open to criticism.

Decisions, Decisions, Decisions

Most people think that graphic design is easy and that “it won’t take very long.” I’m sorry to say that this couldn’t be any further from the truth. Graphic design takes hours of careful decisions. Paul Rand once said, “Design is so simple, that’s why it’s so complicated.” This is the truth. Taking multiple thoughts and compiling something into one logo is very complicated, along with making it memorable at the same time.

Creating a Brand

Creating a brand is essential for any business, it’s collateral that sells. Branding is a process and takes careful planning by the business and the graphic designers involved. Once the brand is created, it becomes the visual source of what people see. Studies have shown that over 50% of all people are more likely to retain information better with an image. People will recognize it and be able to remember it.

You probably know what a target market is if you are involved in the business world in any way. If you aren’t familiar with that term, a target market is defined as “a particular group of consumers in which a product or service is aimed.” When building a brand, one must take many things into consideration before making their plans. One must make sure that people will automatically understand the message behind the brand. One must focus on creating a brand that is unique enough to compete with the competition. Lastly, one must also have a brand that clearly relates to the morals and values of the business.


The next time you step outside, take a look around you and see what’s being advertised and how it’s being advertised. You may be able to see the role graphic design plays in many of these advertisements. If you are creating a brand for your business, trust your graphic designer and let them use their creativity to communicate your message.


President’s Letter – April 2017

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“No one wants me down more than I want up!” –Molly Brown, Survivor of the Titanic

Hello friends! It’s finally spring, my favorite time of the year! Another month has passed by and a lot has happened. First, I want to say that the Peppershock crew has been having so much fun working on projects and attending fun-filled events for some great causes.

We’ve Been Nominated!

Peppershock has been selected by the Boise Metro Chamber’s 2017 Small Business of the Year Award. We are so excited to see the outcome! We’re also nominated as one of the best PR and Ad Agencies in Idaho. Wow, what an honor! Thank you Idaho Business Review for the nomination, we are so humbled to even be considered amongst the top.


We’re Crazy About Fries!

We’ve been hanging out at the Boise Fry Company –Nampa lately, we are so proud to be working with them. Taking photos and filming has been great fun! We even got a relaxed lunch and drinks out of the deal.  We manage the social media for the Nampa and Meridian locations, but if you haven’t yet, you should go check out the rooftop deck at the Nampa location. You can see Peppershock from across the street, as well as a great view of downtown Nampa. It’s a great atmosphere to be in, especially now that the weather has warmed up. We can finally wear our sunglasses again!

17759736_672824126254991_8134144989331215357_n (1)

Events, Events, Events!

Drew and I had a fantastic time at the Telaya Wine Co. Of course we sipped on some wine, but most importantly, we supported the Kif Brown Foundation. The Kif Brown Foundation is an awesome organization that raises awareness for cancer survivors that are facing a difficult diagnosis. Speaking of great causes, Peppershock attended and helped promote a Boise Benefit Show at Jack’s Urban Meeting Place. We got to see Orny Adams, a hilarious comedian, and we also helped raise money for the Leukemia and Lymphoma Society.



Wine, Dine, Be Kind

Rotary Club of Nampa is hosting a Benefit Event that we like to call “Wine, Dine, Be Kind.” All proceeds will go to The Shoe That Grows. My friend and Rotarian Kenton Lee started a non-profit organization called Because International. He was able to invent a shoe for struggling communities that can’t be outgrown. It’s genius! People all over the world are suffering from diseases and parasites caused from people not having shoes to wear. Kids feet always grow and this shoe is able to fit them as their feet grow. We are encouraging all people to come and support the Wine, Dine, Be Kind event benefiting the Shoe That Grows, presented by the Rotary Club of Nampa. Save the date! May 13th, 2017 at the Rodeo Club (Ford Idaho Center) at 5:30 PM. Come join Rotary Club for a raffle, silent auction, and fun! Dinner will be served! Tickets will go on sale and available for purchase soon at www.namparotary.org.


I will be hosting a Spring Marketing Workshop alongside Dale Dixon of the Better Business Bureau, and Terry Hansen from the Hansen Group. There will be breakfast and a ton of marketing education. So if you love marketing too and want to join us, you can fill out a survey to help Dale Dixon, Terry Hansen and I to tailor our presentations in areas most important to you. The event will include breakfast and will be at the Arid Club on May 24th in Boise from 7:30am-11:30am. Registration is coming soon at www.peppershock.com/events.


Don’t forget about our Webinars every second Tuesday at 12PM mdt. In May, we will be talking about The Worst Advice We’ve Ever Heard About Marketing. Sound interesting? You can sign up today!

Cheers to Spring!


President’s Letter – March 2017

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“Look at the same thing as everyone else and think something different.”

-Albert Szent-Gyorgyi

This month we’ve stayed busy with some fun-filled projects! Although I caught the sickness bug at one point, I was still able to bounce back quickly and get my groove on again. At this point, I am ready to tackle anything. Okay, almost anything.

Investors Choice Venture Capital Conference

This month, we’re proud to sponsor our client VentureCapital.org’s annual event, the Investor’s Choice Venture Capital Conference. Entrepreneurs from high-technology and high-growth companies presented their business opportunities to local, regional and national investors. It was an excellent turn out! 27 companies presented to investors/VCs/Angels from all over the country! The keynote speaker at lunch was inspirational speaker Rudy Ruettiger. I was inspired and he had an awesome positive message for us!


Inn at 500 Capitol & Richards

I would like to take this moment to say congratulations to the Inn at 500 Capitol & Richard’s Restaurant for a splendid grand opening weekend! We were so thrilled to be a part of such a monumental contribution to the great state of Idaho. We always love seeing our clients succeed and conquer. Not only is the Inn at 500 Capitol one of the best boutique hotel in Boise, but Richard’s Restaurant is also second to none (Also, they’re taking reservations). Watching it all unfold has been a rewarding experience!

Banff Mountain Film Festival

It’s always nice when Peppershock sponsors something cool, and it’s even more amazing when it’s a sell out crowd! I attended the Banff Mountain FIlm Festival at the Egyptian Theatre in Boise, and it was fantastic as always!

The Studio Has a New Upgrade!

Drew built us a new pallet backdrop in our studio and it is awesome! The studio looks so new and fresh! I can’t wait to show it off! The crew will be taking new headshots, so stay tuned and see how awesome the background looks with smiling faces. For now though, here is a little sneak peak!

Screen Shot 2017-03-01 at 11.57.39 AM

2nd Thursday Lunch and Learn Webinars

I want to encourage you to grab your lunch and a laptop on the 2nd Thursdays of every month for our one-hour webinars! We’ll be going on a new “marketing expedition” every month, and providing a ton of marketing knowledge and value along the way.  You’ll get some new ideas, inspirations, insights and ways to boost your bottom line. Please go to www.peppershock.com/webinars to register! Use promo code Rhea30 to save 30% off the cost of attendance.

February 2017 Marketing Webinar

Final Thoughts

Lastly, if you find yourself looking at something the same way others do, think different. Get comfortable with the uncomfortable and don’t let it rest until the better is best even when it’s not a popular thought or opinion or tactic or tool. Healthy conflict is good conflict and know that resistance to change will bring challenge. Challenge can be used for good in more ways than one, and can lead to many great things… but only if you let it.

Think different! Problems and issues are just opportunities waiting to happen!

It’s always an adventure!

Many thanks!

Rhea Allen
P.S. As always we are powered by your referrals and appreciate your kind words to others it’s what’s kept us in business for nearly 14 years. If you think of someone that would be a great fit for Peppershock give us a #shoutout!  Thank you!