Life is precious. Don’t spend time searching for the things you need.
The Magic Valley Mall came back to us this summer to request three new spots. They wanted to highlight how the Magic Valley Mall makes it possible for families to enjoy more time playing together by providing all the gear they need in one place. Because everything is under one roof, you no longer have to drive all over the valley to find it.
We focused on a specific target demographic in each of the ads: rural, urban and young families. Each spot is told from the perspective of a mother, and reflects the entire family’s happiness. Although the Magic Valley Mall is featured in each spot, the main focus is placed on how the happy families use and wear the various products that can be purchased there.