SHIBA Story Campaign
A new identity gave SHIBA the ability to tell a consistent, tailored story. The brand was carried throughout email signatures, letterheads, power-point templates, business cards, print ads, brochures, rack cards, mailers, posters and pull-up banner displays for conferences and trade shows. The new brand was also extended to the web in a carefully designed website and custom splash page. Additionally, TV commercials, web videos and radio spots were scripted, produced and distributed. These productions, for which media was purchased, included a 30-second TV commercial that was run statewide and in Northern Washington, a 2-minute web video, and 60-second radio spots.
The Idaho Department of Insurance SHIBA campaign is a recipient of the 2013 Merit Award from the National Mature Media Awards.
Turning 65 Campaign
The Turning 65 Campaign was designed for the Idaho Department of Insurance, Senior Health Benefit Advisors (SHIBA) and was awarded a “Best in Show” top honor by the National Mature Media Awards. This campaign was comprised of a comprehensive statewide campaign for SHIBA with the Idaho Department of Insurance. It targeted individuals about to turn 65 by creating artwork with brightly colored shapes inspired by the 60’s.
The scope of of the Turning 65 Campaign included print ads, various brochure designs, internal templates, mailers, posters and pull-up banner displays for conferences and trade shows. Peppershock also scripted, produced, distributed and purchased media for 1-minute TV spots, 30 second TV spots, and a 30-second radio commercial.