A new identity brings new life to the Treasure Valley’s largest locally owned health food store. 

A Playful Brand

Peppershock was delighted to be help World of Nutrition (or, affectionately “WON,”) express their playful, down to earth brand. After creating a carefully tailored logo, we worked closely with them to build a solid identity — everything from a monthly newsletter to storefront signage and event promotions.

At WON, the Treasure Valley’s largest locally owned health food store, everyone is family. Thus, it was critical that their brand identity communicate their dedication to the community and to providing a natural and healthier way of life.

 

WON’s new logo is natural and playful, with subtle cues that speak to the company’s close-knit community. Everything from the soft colors of nature to the proximity of the connected, hand drawn letters and the symbolism of the leaf represent WON’s philosophy and purpose.

 

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